Newly engaged social strategist working for a large FMCG company. Based in Sydney Australia I have been given a great opportunity to help spearhead the “social revolution” within a very traditional company. A challenge, you betcha you. Enjoying it, even more so.

I hope to reflect both my research into SocialBiz / E20 / SocialMedia but also my learnings of the same disciplines in a real world organisation.

I might even throw in some of my experiences with various social tools I come across on my journey.


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