Archive for the ‘Social Media’ Category

(c) 2014 Lincoln De Kalb LinkedIn have done a great job with Pulse. How do I know? Because I never get past the first page of the feed. I get stuck on the Pulse news and end up chewing through my time reading the very interesting articles.

I’m assuming the articles are tailored and it’s in this that they excel. Clever articles that are very rarely from people that i’m following but always on topic. Today I have articles on leadership, innovations and mobile related content.

There’s a striking difference when I compare it against some of the other social sites featured content. In most cases the featured content is uselessly after the fact or needlessly repetitious.

Take for instance Facebook. Right now the featured content is all about buying or investing in property – great content if I was looking but since I bought a place almost a year back it’s largely irrelevant. There can’t be that many professional investors for this algorithm to be of benefit!

Amazon has some smarts in their featured content and arguably one of the most talked about. The cleverness comes in capturing your searches then feeding back to you (over and over) related content. Works great for books where related content might be useful for further reading or upsells, but it’s not so good with butter boats.

I bought a butter boat almost 2 years ago from Amazon and without fail every personalised email or featured content contains some reference to a butter boat. I’ve already got one, why do I need another one?

Twitter is nearly the winner in my featured content fail contest. I’ll give it to them that it is quite often relevant either to my general feed or the hashtag feed I but I don’t need to see the same featured content over and over in my feed. I’ve seen it once, I didn’t act on it, maybe show it to me again but there’s only so many times I need to see a betting agencies featured content on my football hashtag feed!

This might sound like a whinge against advertising but I assure you it’s not. I understand advertising is an integral part of commerce and I often learn about new products from advertising. What I’m complaining about, and recognising LinkedIn for their great implementation of, is personalised content that is just wrong, over bearing or behind the times.

Personalisation is tough. Predictive personalisation is even harder. But if it’s not done right now it’ll blur into the background much like Google’s sponsored or paid for ad’s!

Do you have any great examples of when you have looked at the advertising and though “that’s not right”?

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Connected Enterprise 2012

Posted: September 10, 2012 in E20, Social Media, SocialBiz

Earlier this year I was approach via LinkedIn to be on the advisory board for an upcoming Social Enterprise conference. I’ve been involved in conferences in the past. Sometimes setting them up and running from the conference floor to the comm’s room in my techie days, sometimes as a speaker! But this was the first time helping set the agenda so I jumped at the opportunity to use all the research and industry knowledge I’d built up deploying our enterprise social network at work.

The process was quite simple – comment and expand on a draft agenda – review the 2nd pass that included the other advisory board members comments – then recommend some relevant speakers.

I was pretty impressed with the advisory board, not only because I was pretty much the only non-C-Level but also because of the calibre of companies and thought leaders involved. A great cross-section of industries were represented which meant that the agenda was off to a great start in ensuring it was tailored to the intended audience.

When the final agenda and speaker list came out I was once again pretty happy with what we had pulled together. Some industry heavy-weights (IMHO) were included such as Brian Solis (@briansolis) – the well known thought leader and author, Ross Dawson (@rossdawson) – a Sydney based futurist and seasoned speaker, Cory Banks (@corza) – an enigmatic speaker and collaboration expert and Thierry de Baillon (@tdebaillon) – author and industry guru. Not to mention a similarly great cross-section of industry leaders from well-known companies.

The full line up can be found here and I’ve uploaded the conference agenda here.

I’ll also be speaking as part of the panel for “Collaborative Readiness – designing the social workplace“. I’ll come armed with challenges, successes and hopefully some interesting insights from a real world deployment of an enterprise social network! The next few posts will be around some of those topics but if you have any thoughts, questions or comments be sure to let me know and I’ll try to get them answered.

Of course, be sure to come to Melbourne on the 21st and 22nd of November for the conference. I really believe this will be on the best social business events this year!

Share Music by laihiu, on Flickr

For the last few years i’ve been the face of Social Media at work, in particular our internal social media strategy. What that means is lots of workshops, discussions and above all sessions of explaining various concepts like blogs, wikis etc. While I sometimes get a shock when a seemingly tech savvy person tells me they “aren’t a Facebook person” or “they don’t have a computer at home” I understand that consumer social media, and indeed the internet is like cooking at home, some people do it, other’s don’t.

Regardless of whether or not they are a Facebook person, at work we want them to reap the benefits of a collaborative platform. To do that you have no doubt read that calling your social intranet “Facebook for work” is about the surest way is drive people away in the shortest amount of time. Always tying the initiative back to WIIFM (What’s In It For Me) is key coupled, with simple training and above all simple contextual and relevant explanations.

It’s with that in mind that I’m always on the look out for real world examples of technology concepts. My mind must slowly be organising itself in this context because the other day I told my 2.5 year old daughter that the dishwasher was “like a shower for dirty dishes” (I was trying to head off a crying session because I was putting dirty dishes in the dishwasher).

My latest tie back to the real world is around crowd sourcing. I was on the bus and the driver had Pink Floyd “Wish you were here” playing. I’m a bit of a fan of Pink Floyd but I wouldn’t say I know all the “b-sides” or more obscure tracks. In fact I’d say all songs that I like you probably like (assuming you are a pink floyd fan) because they are the most famous. There’s no doubt a lot of crazy stat’s and models that show why they are the most famous but in it’s simplest form.

  • The song is released and a number of people proclaim they like it
  • Because those early people liked it other’s will start playing it more – your friends might pick it up and share it, radio stations will play etc
  • It spreads among music listeners more and more
  • Radio stations play it more often
  • It might get picked up on a TV commercial
  • etc etc

In effect, unless you take the next step and dig into the b-sides or buy the albums and listen them through, you have crowd sourced your music selection because of it’s general appeal and widespread use. You have crowd sourced it because the crowds have deemed that that song or artist is worthy and generally you’ll implicitly trust the crowds. Again the reason’s why you like the same music are debatable – some say it’s groupthink or evolutionary response to wanting to be part of crowd, other’s might argue that the power of the masses & statistic will bubble anything that has the widest appeal to the top. Off topic for this post but interesting to raise is once you scratch the surface on any of these theories you realise that despite the seemingly global appeal you’ll always get sub-groups of sub-groups of sub-groups, each being driven by the same factors of crowd acceptance etc.

Just like social media, in the music listening world there are the people out the front scouring for the latest and greatest. There are people that are watching those frontrunners ready to eagerly consume and share the content. Then there are the masses that find content simply because it’s so widespread. It might be on the news, in the paper, your friends might be talking about it. And when your mum share’s it on Facebook you know it’s hit mainstream.

My concept probably needs a little more work to tie it back to the commonly associated activity for crowd scouring – ideas & innovation – however starting with music sharing is probably a good place to start in explaining a fancy word for ubiquitous activity.

4 billion hours watched every month

72 hours uploaded every minute

These are incredible stats for YouTube as reported by Mashable. The numbers really are mind-boggling and the economist in me wonders what could have been achieved if those hours were spent doing something productive to society, like researching a cure for cancer, or working our why hot water freezes faster than cold. 

With these sorts of numbers we could have a real world experiment proving the infinite monkey theorem.

After I got over my (albeit brief) greif of wasted opportunity I quickly calculated that on average any YouTube clip, however mundane, should receive 1315 views. This is obviously not the case and points directly to the  dark art of virality in social media.

I’d love to see how someone accounts for cute cats in a regression analysis of viral hits. 

As I noted in a previous blog  enterprise social networks need to accommodate those people that just aren’t into the social networks. Be it generational or otherwise some folk just haven’t gotten into the social scene. The otherwise ubiquitous Facebook profile is pictureless and dorment or used sporadically to “see what the kids are doing”.

So how do you engage this people. As more and more conversations are moved online into discussion boards and microblogs how can you ensure they dont miss out. The simple (though not always realistic) answer is to get them involved and perhaps the way to do that is to use analogies they understand.

This post analogizing Google+ to Citizen Band (CB) radio got me thinking. Is Social Media that different that we can’t find analogies that help the non-tech-savvy employee’s understand the benefits? Sure CB radio was a niche technology appealing to particular demographics (you could argue the same sort that would be all over Social Media now) but perhaps it’s pervasivness in popular culture can still allow you to draw parallel’s like those in the article.

What else is there? The book is a fairly well known communication channel and this post suggests that even that had adoption problems. 🙂

So far my analogy has been spruiking the benefits of a social feed vs an email feed. I’m downplaying the suggestion that email will decline however your social feed will at least be targeted (based on subscription and opt-in) and that it’s all available through a simple search. I ask those, particulary in a service role, how many questions they get asked daily/weekly, when I point out that those questions and answers are now available to anyone without interrupting the answerer they start to see the power. Emails are are dead duck when it comes to sharing historical interactions.

But what other technological analogies will help the non-tech-savvy get on board? What about when phone providers offered conference calls (multi-way comm’s) or answering machines” became commonplace (save the message for later). Even chain letters could hold some analogical power (is that even a concept?) in that a message can be distributed and shared by many (re-tweets, share etc).

By far though the “plain English” analogies used by common craft for Wikis and Blogs are the simplest and most powerful. Yay!

Got any others? There’s bound to be heaps.